The Writing.
The business behind real impact companies. Frameworks for building your own. No fluff.
The Success Trap
You built something that works. People are paying you. The impact is real. So why does it feel like the business is running you, not the other way around?
The Business Behind Notpla
Notpla makes packaging from seaweed. But the really interesting story is not the material — it is how they bui...
Read → 6 min read
Any Business Can Be an Impact Business
Danny wanted to start a coffee roastery. He had no background in sustainability. No B Corp ambitions. He just ...
Read → 7 min read
The DJ Who Sold His Songs to Buy a Farm
Andy Cato was one half of Groove Armada, one of the most successful electronic acts of the early 2000s. Then h...
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The Man Who Sat on a Toilet Until He Raised $50,000
In July 2012, Simon Griffiths sat on a toilet in a Melbourne warehouse and livestreamed himself refusing to ge...
Read → 8 min read
The Town That Makes Jeans Again
For 40 years, the town of Cardigan in Wales made 35,000 pairs of jeans a week. Then in 2002, the factory close...
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The Cola With a Conscience
Cola is a multi-billion dollar industry. And almost none of it uses real kola nuts — the West African ingredie...
Read → 6 min read
The Activist Who Accidentally Built a Phone Company
Bas van Abel never intended to start a phone company. He was a Dutch designer and activist who wanted to raise...
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The Ugly Tomato That Started a £32M Business
Emilie Vanpoperinghe and her husband Deepak Ravindran grew up in Belgium and India, where eating imperfect pro...
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The Flat Above the Surf Shop
Tom Kay was living in a flat above a surf shop in St Agnes, Cornwall. He was cold. The existing surf brands we...
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Brewing Beer From Bread That Would Have Been Binned
Approximately 44% of all bread produced commercially is never eaten. Tristram Stuart knew this. He had spent y...
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The City Worker Who Went to Borough Market and Never Came Back
Jenny Costa was working in finance in London when she visited New Covent Garden Market and saw something that ...
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The Refill Revolution in Your Cleaning Cupboard
The average UK household throws away around 40 plastic cleaning product bottles every year. Nick Torday and Ma...
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The Water Company That Gives Everything Away
Belu Water sells premium mineral water to restaurants, hotels, and corporate clients. Then it gives every penn...
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The Kiwi Who Moved to Madagascar to Build a Tech School
Madagascar is one of the poorest countries on earth. It is also full of brilliant, motivated young people who ...
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The Herbalist and the Entrepreneur Who Built a Tea Empire
Sebastian Pole is an Ayurvedic practitioner and herbalist. Tim Westwell is an entrepreneur. In 2001, they plac...
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The Couple Who Made Fashion Worth Waiting For
Becky Okell and Huw Thomas came up with the idea for Paynter on their first date. They were both working in fa...
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