I help business owners build the business behind their mission.
Most impact business owners are world-class at the problem they're solving. The science, the ecology, the community work — genuinely exceptional. The business model? That's where things fall apart.
I've spent years working with people who have brilliant ideas, deep domain expertise, and a genuine mission — but no commercial architecture to support it. They're burning out, undercharging, and building businesses that depend entirely on them.
Forlui exists to close that gap. Through consulting, education, and a community of business builders who are serious about building something real.
I'm not interested in making impact look pretty. I'm interested in making it work.
How I think.
Every impact business needs two engines: the Impact Engine (the mission, the delivery) and the Commercial Engine (the system, the structure). Most business owners only build one.
Impact is not binary. It exists on a spectrum from compliance to transformation. Where you sit on that spectrum is a design decision, not a default.
The business owner's journey: Innovator → Operator → Architect → Strategist. Most impact business owners get stuck between Operator and Architect. The work is to move them forward.
Business systems must align with impact goals. When they don't, you get drift — the business grows but the mission shrinks. The Alignment Loop is how you prevent that.