[ For Solution Providers ]

Your expertise is proven. The commercial model is not.

You have spent years developing something that genuinely works. A methodology. A process. A solution to a problem most people have not noticed yet. The commercial layer is the missing piece.

You are not a business person. You do not need to be. But right now you are doing extraordinary work that is generating very little commercial return — and the people who should be funding it, partnering with it, or paying for it do not know it exists in a language they understand.

That is the gap I close.

[ The Engagement ]

The Commercialisation Project.

I work alongside you as a commercial co-founder for four to six months. I do not advise you on how to commercialise your work. I build it with you. The engagement does not end at documentation — it ends when you have an active pipeline of potential partners and funders and a 90-day execution roadmap you can follow independently.

What the engagement produces
Phase 1 — Weeks 1–3Discovery & DiagnosisDeep audit of your expertise, IP, and commercial potential. Competitive landscape. Identification of the 2–3 most viable revenue models. We start here because most experts have more commercial potential than they realise — and in the wrong places.
Phase 2 — Weeks 4–8Commercial BlueprintFull business model design: entity structure, revenue architecture, pricing, brand partnership strategy, grant alignment, go-to-market sequencing. The complete commercial picture — investor and partner ready.
Phase 3 — Weeks 6–9Narrative & PositioningInvestor and partner pitch narrative, one-page positioning document, website copy brief. The story that makes the right people pay attention — in language they understand and respond to.
Phase 4 — Weeks 8–14Partner Identification & OutreachI identify 5–10 potential brand partners or funders, build the outreach list, write the initial approach, and support the first conversations. This is the activation piece — not just strategy. I do the first round of outreach with you, not for you.
Phase 5 — Weeks 12–18First TractionThe engagement does not end at documentation. It ends when you have had at least 2–3 substantive conversations with potential partners or funders and have a clear pipeline to follow up. Real conversations, not just a list of names.
Phase 6 — Weeks 18–20HandoverFull documentation package, CRM setup (basic), and a 90-day execution roadmap you can follow independently. You leave with everything you need to keep moving without me.
This is right for you if
●You have deep domain expertise and a validated methodology
●You have existing funding, institutional backing, or personal capital
●You have been doing the work for 2+ years with little commercial return
●You need a partner who builds the commercial layer — not a coach who teaches you how
●You are ready to move from project to business
This is not right for you if
●You are an early-stage impact founder — that is a different engagement
●You do not yet have validated expertise or a working methodology
●You cannot commit to the engagement financially
If you are an impact founder looking for commercial structure and advisory support, you are in the wrong place. See the Advisory Programme →
Fee & Payment
4–6 MonthsProject Engagement€15,000–18,000
On engagement start40% (€6,000–7,200)
On blueprint delivery40% (€6,000–7,200)
On completion of outreach phase20% (€3,000–3,600)

For the right project, equity or revenue share (3–5%) is available in lieu of the final 20% payment.

Start a Conversation →
[ In Practice ]

Healing Earth — from seeding technique to commercial blueprint.

James Godfrey-Faussett is a world-class dryland restoration expert with 25 years of experience and a proven methodology for restoring degraded land without irrigation. He had everything except a commercial model.

Working together, we built the full commercial layer from scratch: a for-profit UK Ltd structure, a brand partnership model anchored by mission-aligned companies funding restoration in exchange for authentic ESG media assets, a crowdfunding and storytelling strategy, grant alignment with UK innovation funding criteria, and a complete investor and partner-ready blueprint.

The brand partnership model was the standout idea — it reframed the project from a restoration charity into a regenerative brand alignment platform. Mission-aligned companies (Neal's Yard Remedies was the model partner) co-create campaigns, get authentic impact media, and fund the restoration work in exchange. A genuinely novel commercial model built on top of a proven ecological methodology.

Starting pointA proven land restoration methodology. No commercial model, no revenue, no structure.
Primary revenue modelBrand partnerships — mission-aligned companies fund restoration in exchange for authentic ESG storytelling and media assets.
Secondary streamsIP licensing, artisan honey, ecotourism, innovation grants.
Positioned to raise£25k+ crowdfunding, six-figure innovation grants, brand partnerships worth £50k+/year.
The model partner identifiedNeal's Yard Remedies — a B Corp with a genuine regenerative sourcing commitment and an audience that cares.
[ Why Matt ]

I have been building the commercial layer for impact expertise for 15 years.

I started as an eco-tourism entrepreneur in Africa, built a snow and surf business from scratch, became a certified B Corp consultant, and completed Harvard's Sustainable Business Strategy programme. I have worked with impact founders and solution providers across Europe, Africa, and North America.

I take on one Commercialisation Project at a time. If what you have read resonates, tell me what you are building. I will come back to you within 48 hours with an honest read on whether this is the right fit.

[ Start the Conversation ]

Tell me what you have built.

Describe your expertise, your methodology, and where you are commercially right now. I will come back to you within 48 hours with an honest read on whether this is the right fit and what the engagement would look like.

Response timeWithin 48 hours
CapacityOne Commercialisation Project at a time
First stepA direct conversation — no pitch decks required