Find the revenue opportunities in your project.
A 90-minute strategic working session for impact founders, scientists, conservationists, and mission-driven builders trying to create financial sustainability without compromising the integrity of their work.
90-minute online session + written strategic summary
Most meaningful projects don't fail because the work lacks value.
They fail because the story is unclear, or the path to revenue feels at odds with everything the founder stands for.
Nobody in this field was taught how to fix that.
This session is designed to find a different path.
This is not a generic strategy call
90 minutes inside your specific project. No rigid templates. No startup jargon. No business plan required.
We find the revenue thread already running through your work — and what to do with it.
WHAT WE'LL EXPLORE
We go deep into your specific project.
No two sessions are the same.
01
YOUR STORY
The deeper human story behind your work — and who it genuinely matters to.
02
YOUR POSITIONING
How to communicate your work to the right people in a way that lands.
03
REVENUE OPPORTUNITIES
What's already surrounding your ecosystem that you haven't seen yet.
04
YOUR RESISTANCE
The blockers — around visibility, money, or growth — and whether they're warranted.
THIS IS FOR YOU IF:
You're doing important work but can't figure out how to make it financially viable
You know your project matters — you just can't explain why anyone outside your field should care
Traditional business advice feels completely disconnected from what you're building
You don't consider yourself a business person, and you don't want to have to become one
You want clarity before investing more time or money in the wrong direction
ABOUT MATT
Meet our experts who have played a pivotal role in shaping this guide
MATT DEASY
Impact Strategist
I spent 20 years building businesses across three continents.
That led me to one conclusion: the people doing the most important work in the world are operating on a funding model that was never designed to let them win.
Forlui exists to fix that.
DON'T BELIVE US?
Hear what our customers has to say..
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